Think strategically.
Design thoughtfully.
Build meaningful solutions.
Validate what matters.
Turning Business Challenges into Intelligent Digital Solutions.
Business Analysis & Digital Transformation · Testable Digital Solutions
I combine business analysis, digital strategy, human-centered design, and AI-assisted prototyping to translate complex requirements into practical solutions that improve workflows and support better decisions.
Explore the evidence behind each role.
A focused path from role requirements to documented case studies. Proposals, prototypes and real work are distinguished.
Work worth exploring in depth.
A cinematic view of selected projects. Use the gallery to open real case studies, or jump straight to the full project list.
Project images and sample screens are visual references; case studies clearly identify prototypes and proposed features.
Strategy meets creative execution.
One multidisciplinary practice with two complementary perspectives. Select a track to explore the relevant work.
Proof of thinking. Evidence of work.
Client projects, documented business prototypes and academic engineering work — with proposed and implemented features clearly separated.
Beyond job titles. A complete capability spectrum.
Proficiency claims are based on professional practice or supplied service documentation; client work and training proof are noted where available.
Tools behind the thinking and the work.
A curated toolkit spanning development, data, creative production, AI workflows and marketing operations, with transparent skill-status labels.
Canva is an advanced self-reported professional proficiency, not a formal Canva-issued certification. Service offerings do not imply that every service was commercially delivered.
SELECTED WORK / BRAND IDENTITIES
Brands behind the work.
Selected identities featured in my design and project work. Engagement type varies; logos do not imply endorsement or formal partnership.
Al Amer Mobile
QX Mobile & More
Free Style Cafe
Technical Solutions
Home Cell
FM Mobile
Elixir Cosmetics
Dr. Hadi
DUO
Border Mobile
Warehouse Store
Connect Mobile
Perfect Design
Alotaibi
Dona
Lamie
MahmoudatCREATIVE PRODUCTION
1,500+ advertising creatives
Product campaigns and digital brand assets. Self-reported volume, not an audited revenue metric.
Where ideas become practical solutions.
Commercial systems · EdTech engineering · Customer experience. Click a case to see the original project evidence.
From education to digital innovation.
A documented career connecting teaching, design, retail business operations and software engineering.
The learning behind the work.
Completed degrees, training and language assessment. The Software Engineering degree is still in progress.
B.Sc. in Software Engineering
Amman Arab University · Expected August 2027
EUR-ACE® Accredited Program
Bachelor's Degree in Education — Classroom Teaching
The University of Jordan · 2018
Teaching: Emirates Education Academy, Grades 1–3, May 2018–Feb 2021. UI design department: The Hope, Feb–Apr 2023. Training certificates are listed separately.
Business-minded. Design-driven. Technology-enabled.
My work at Al Amer Mobile and with independent clients connects commercial challenges to practical digital solutions, while my software-engineering studies help me translate requirements into prototypes and tests.
Based in Amman, Jordan. UAE residence visa under family sponsorship. Exploring opportunities in Abu Dhabi and across the UAE.
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Business Analysis · Digital Transformation · Creative Strategy · UAE Opportunities
Based in Amman, Jordan · UAE family-sponsored residence · Open to Abu Dhabi & UAE roles