Think strategically.
Design thoughtfully.
Build meaningful solutions.
Validate what matters.
Turning Business Challenges into Intelligent Digital Solutions.
Business Analysis & Digital Transformation · Testable Digital Solutions
I combine business analysis, digital strategy, human-centered design, and AI-assisted prototyping to translate complex requirements into practical solutions that improve workflows and support better decisions.
How I Work
From Business Challenges to Measurable Solutions
I bridge the gap between business needs and technology — turning complex challenges into clear requirements, practical solutions, and measurable improvements.
A flexible professional framework — activities vary by project scope and stage. Explore case studies to see documented project-specific evidence.
Explore related case studies ↗Where business meets technology.
Explore professional focus areas supported by business, systems and digital transformation projects.
Work worth exploring in depth.
A cinematic view of selected projects. Use the gallery to open real case studies, or jump straight to the full project list.
Project images and sample screens are visual references; case studies clearly identify prototypes and proposed features.
Strategy meets creative execution.
One multidisciplinary practice with two complementary perspectives. Select a track to explore the relevant work.
Proof of thinking. Evidence of work.
Client projects, documented business prototypes and academic engineering work — with proposed and implemented features clearly separated.
Skills in practice, not just on paper.
Proficiency claims are based on professional practice or supplied service documentation; client work and training proof are noted where available.
What I bring to the work.
Explore core skills by discipline, with examples from projects and transparent experience context.
Learning priorities, not claimed professional proficiency.
Tools behind the thinking and the work.
A curated toolkit spanning development, data, creative production, AI workflows and marketing operations, with transparent skill-status labels.
Canva is an advanced self-reported professional proficiency, not a formal Canva-issued certification. Service offerings do not imply that every service was commercially delivered.
SELECTED WORK / BRAND IDENTITIES
Brands behind the work.
Selected identities featured in my design and project work. Engagement type varies; logos do not imply endorsement or formal partnership.
Al Amer Mobile
QX Mobile & More
Free Style Cafe
Technical Solutions
Home Cell
FM Mobile
Elixir Cosmetics
Dr. Hadi
DUO
Border Mobile
Warehouse Store
Connect Mobile
Perfect Design
Alotaibi
Dona
Lamie
MahmoudatCREATIVE PRODUCTION
1,500+ advertising creatives
Product campaigns and digital brand assets. Self-reported volume, not an audited revenue metric.
Where ideas become practical solutions.
Commercial systems · EdTech engineering · Customer experience. Click a case to see the original project evidence.
A journey shaped by curiosity, people, and progress.
A documented career connecting teaching, design, retail business operations and software engineering.
The learning behind the work.
Completed degrees, training and language assessment. The Software Engineering degree is still in progress.
B.Sc. in Software Engineering
Amman Arab University · Expected August 2027
EUR-ACE® Accredited Program
Bachelor's Degree in Education — Classroom Teaching
The University of Jordan · 2018
Teaching: Emirates Education Academy, Grades 1–3, May 2018–Feb 2021. UI design department: The Hope, Feb–Apr 2023. Training certificates are listed separately.
Business-minded. Design-driven. Technology-enabled.
My work at Al Amer Mobile and with independent clients connects commercial challenges to practical digital solutions, while my software-engineering studies help me translate requirements into prototypes and tests.
Based in Amman, Jordan. UAE residence visa under family sponsorship. Exploring opportunities in Abu Dhabi and across the UAE.
Explore selected work ↗
Let’s build something meaningful.
Open to roles, collaborations, and thoughtful conversations in business analysis, digital transformation, and AI-enabled solutions.
Based in Amman, Jordan · UAE family-sponsored residence · Open to Abu Dhabi & UAE roles
Work authorization depends on the employer's requirements.
Meaningful conversations start with a clear challenge or opportunity.